We’re VICTORNEE ™,
We create quality-trendy clothing with reinforced knees for active children.
Here’s How It All Started…
In early 2016, our founder, let’s call her Mama VICTORNEE, decided that she needed some TLC time for herself and quit her creatively infused corporate position. During her break, she practised things like self-care, bottomless time with her loved ones and even visited in her dear hometown of Montreal. With this newfound energy, she joined a start-up business accelerator called EForAll and put her design experience into something that felt more like home.
The holes in her son’s pants. From a problem that arose years before she even acknowledged it, due to her son’s active nature, she could solve the problem of active kids wearing out the knees of their pants too quickly by creating stylish, reinforced pants.
She quickly got to designing, developed some pant leg example mock-ups, entered the EForAll pitch contest and made it into the program. While in the program, She developed an entire collection of 4 specialized styles with the help of her husband, who produced the brand’s valiant logo.
Being able to not sacrifice style for the function is important for children who want to be expressive and for moms who want quality throughout the entire family’s wardrobe. Styles include ribbing, knits, raised seams and trend-forward details to cater play dates to Easter dinner. The assortment is unisex and caters to Boys & Girls with an active nature, they range from denim to knit styles.
Longer wear = Less waste
The collection was also created out of the need to be eco-efficient. Kiddos run through clothing often, if through damage or growth, being able to narrow it down to one of these options, is quite wonderful for the family’s shopper.